Slide 1, measurement standard

Only scale what we can prove.

For Jay, this is the trust move: every Google dollar needs a path from search, call, or LSA lead to booked job, paid invoice, and attributed revenue inside Odoo.

4%Ad-attributed only

90dFirst touch window

$4K to $8KMedia pass-through

Say: “We are not asking you to trust platform reports.” Do not quote unverified CPL.

Google Search + LSAEmergency and high-intent demand, by trade and metro.

CallRail + UTMLead source, entry trade, campaign, and call path captured.

Odoo lead to paid invoiceBooked, won, paid. Not form fills pretending to be revenue.

Fee only on proven net-newNo organic. No referral. No repeat customer tax.

Slide 2, launch sequence

LSA is profile quality before budget.

Google can reward fast response, strong reviews, useful photos, relevance, and completed verification checks. For a rebrand, review velocity is not garnish. It is launch infrastructure.

Capture first

HVAC, plumbing, electrical. Emergency and install intent in Dallas, Fort Worth, and Arlington.

Differentiate second

Guardians, EV-adjacent affluent suburbs, and renovation portfolio via Meta and retargeting.

Day 0 to 14

Verification gate. License, insurance, Google screening, LSA profile photos, review request pipe, response owner.

Week 2 to 4

Capture engine. Launch Search plus LSA against first trade and metro priorities. Judge by cost per booked job.

Week 4 to 8

Revenue feedback. Import qualified leads and paid outcomes back to Google. Cut waste by job economics.

Week 6 to 12

Moat layer. Build demand competitors do not own: Guardians, EV, renovation, cross-trade lookalikes.

Ask Jay for current reviews, capacity, license status, Odoo paid-invoice field. Decision: first trade plus first metro.